Thursday, 22 January 2004

Radio Update

Further to my post a couple of days ago about this new "all-sport" radio station, SEN...


(pointless waffle deleted)
A special cup has also been designed for the game which will be sponsored
by Melbourne's new sports radio station SEN 1116. In a move designed to
promote soccer and the station, South Melbourne and SEN are continuing to
develop a major strategic alliance into the future. "To have the
involvement of a radio media partner such as SEN will be great for South
and for soccer in general" said Patterson at today's announcement.

SEN Managing Director Danny Staffieri said, "SEN is looking forward to
Monday's celebration and the involvement of SEN in the Australia Day Cup
between two of soccer's real heavy weights". These two club will be vying
for the championship in a months time as the season gets to its business
end. We want to be part of this excitement and more broadly, a part of the
game's future development and growth" Stafferi went on to say.

"SEN has a commitment to all sport and a real and strong interest in
soccer. This is the start of what we believe will be a long and important
relationship for both organizations". Said Staffieri.

And with absolutely no relevance, but just because it amused me..

Thousands of Australian flags will be distributed to patrons on arrival
and the crowd will be invited to recite the Australia Day Affirmation with
each patron receiving a special card.

Which is great except for that big sign outside the ground saying that no national flags are allowed to be taken into the ground. Massive double standard that.

Anyway, back to SEN. I'm glad they're promoting themselves and not concentrating solely on the 'big' sports. This is hardly going to single handedly win them any ratings surveys but it's a positive sign. And a massive hand to whoever got Jason Akermanis to go on air and sledge the shit out of Steven Lawrence - that's one of the top publicity stunts I've seen in a long time. They've been all over the media after that one.

I've still not listened to it for a second so I don't know if it's any good or not, but I'm telling you that won't be what makes them rich or sink the entire operation. You can have 24 hours of sparkling wit and important information but if it's not what the public want you're goooooone.

No comments: