Arnold Schwarzenegger as Californian Governor?
If that's not the biggest publicity stunt ever I'd be surprised. New blockbuster movie comes out, Arnold gets his name plastered across the worldwide press - film makes much money and everyone is happy as political ambitions are quickly forgotten. Well, actually I suppose the whole Jesus making a comeback three-days after being nailed to a cross was probably a bigger stunt but the validity of that story has always worried me so we'll give the nod to Arnie on this one.
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